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​My own journey is what led me to create AMS Fitness. A few years ago, despite having a successful career, I found myself in poor health. I was carrying extra weight, struggling with low energy, and recovering from multiple sports injuries. My daily habits were taking a toll on both my physical and mental wellbeing, and I knew something had to change.
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​In 2019, I committed to turning my life around. Through consistent training, better nutrition, and sustainable lifestyle changes, I rebuilt my strength, improved my health, and regained my confidence. That experience inspired me to help others achieve the same.​Today, through AMS Fitness, I provide tailored coaching that goes beyond just workouts. I focus on strength, energy, and long-term results, creating programmes that fit around each client’s goals and lifestyle. My mission is to give people the tools, support, and motivation they need to transform their health and maintain it for life.​
​- Antony Shorter (Founder, AMS Fitness)
The Inspiration Behind AMS Fitness
The Client Experience
Over the past five years, I have helped over 100 people achieve life-changing results.
My clients have experienced incredible transformations, including:
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Weight loss and improved body composition
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Muscle building for greater strength and fitness
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Injury recovery, helping athletes and everyday individuals regain mobility and strength
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Supporting disabled individuals in improving their quality of life and independence
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Helping sports performers reach new levels in their chosen field
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I am deeply passionate about helping people break through barriers and build healthier, more fulfilling lives. At AMS Fitness, I take a client-centred approach that places the individual at the heart of the process. Through a holistic and tailored coaching program, I will work with each person to create lasting habits that lead to lifelong health and fitness.
Rebranding to AMS Fitness in 2024
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In late 2024, the business underwent a rebrand to AMS Fitness, reflecting the evolution of my vision and the broader impact I've made in the fitness community. The goal has always been to empower individuals to achieve lasting transformation, whether it’s through weight loss, muscle building, injury recovery, or improving overall well-being.
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